How to choose the right niche for you
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You are at the beginning of your freelancing career?
Did you choose your niche yet?
No? And if you did, are sure you choose the right one?
Your niche is the main thing that determinates your success
Today I will share with you how to choose the right niche for you
So, let's begin
Choosing your niche is one of the first things you need to do when you start freelancing
Because you can't sell your product to everyone
Your future clients are more likely to hire you if you worked with other clients who are just like them in the past
Also by having a niche you are able to charge more
Because you can become an expert a lot faster when you work with a specific group of people
Ok, great, now that we talked a bit about the benefits of choosing a niche let's begin with the main topic of this thread:
When it comes to choosing a niche to work with most people overthink this
And they waste a shit ton of time wondering about what niche they should work with
When in reality all you have to do is think about the people you want to work with
Yes, that's how you begin
You create a list with 3-5 specific groups of people you want to work with
Something like "Gumroad course creators who sell on Twitter" or "Lead gen agency owners"
After you created a list with 3-5 niches you want to work with it's time for research
For this part, you need to learn more about each niche from your list
How do you do that?
By going on Twitter, talking with people in that niche, getting on calls, joining communities, and more
The main goal for this stage is to find out more about a niche and see:
- Where you can find them
- If they need your service
- If they can afford it
Now you continue to do this for all of your niches from your list and by the end of this you should only have one or two left
For these 2 you will do some testing
Well, you will send some outreach messages
What better way to test if a niche needs your offer than doing outreach?
You don't have to put a crazy amount of work into this
Just send a couple of messages to some potential clients from that specific niche
Try to do this for 7 days or so (message around 100 people to have some data to work with)
Then you just need to test the data
See which niche got:
- More replies
- Closed more deals
- Made your more money
And take a final decision
Now, I want to clear some things too...
There is no such thing as an "oversaturated niche"
If you know what you're doing you will always make money
So instead of focusing on finding a niche that is not saturated, focus on becoming good at your skill
Stop overthinking and start working!
I hope found this useful and if you did please let me know. If you have any questions feel free to DM me on Twitter.